4 Things you should know about Responsive Web Design
Everyone’s talking about responsive web design these days.
What’s so special about it?
A responsive website design adapts itself to the size of the device screen to give users a seamless browsing experience across multiple platforms.
If your website is not responsive, you’re taking a risk
While the concept is catching on like a wildfire, it’s more than just a passing trend. According to a recent http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ study, the average American adult’s use of cell phone has increased to 90% while 58% of them own a smartphone. Another survey has revealed that more people are using multiple devices (often more than 3) in a day.
This means, if your website is not responsive, you’re missing out on a large chunk of your potential clients who are quickly shifting their browsing preference from desktops to mobiles and smartphones.
But that’s not all, here’s a list of 4 things you need to know about responsive web design and what difference it can make to your online presence.
View a YouTube Video Here about the Benefits of Responsive Web Design
#1 Google loves responsive web design
A responsive web design makes it easier for your website to pleasehttps://developers.google.com/webmasters/smartphone-sites/details Google. Improving the search engine optimization for your website, a responsive web design helps you rank better on mobile searches.
Moreover, since it gives you the convenience of using just one URL as opposed to a separate mobile site, your website serves as a single point for your ad campaigns and analytics, so your website scores higher on mobile as well as desktop search rankings.
#2 Responsive web design isn’t only about mobile responsiveness
While mobile is definitely the way to go, a good responsive design should not take just mobile responsiveness into consideration. It’s a much broader concept. The best responsive sites can easily adapt themselves to the changing screen resolutions of different desktop displays as well as those of tablets and smartphones.
#3 Website navigation is an important factor
Navigation is a key element in responsive web design. Since navigation differs from desktop to mobile and other touch-screen devices, it’s important to consider the smallest screen sizes first while designing a responsive website. Why? Because unlike the dropdown menus that work for desktop sites, mobile and smartphone sites need to have simpler navigation that works with a single tap or touch.
#4 Responsive web design eliminates the need for separate maintenance
There are many perks to getting a responsive web design and easy maintenance is definitely one of them. This web design allows you to control your updates on site content and images for both, desktop and mobile websites from a single point.
This is also a great solution to the problem that arises when your desktop site varies from your mobile site to a great extent. Google identifies this as a dearth of relevant content on your website and brings a negative impact on your search engine rankings. A responsive web design helps you gain traction by letting your website maintain uniformity on all devices.
With more and more users steering towards multiple devices, responsive web design is no longer a choice but a necessity. So if your website is not yet on the responsive bandwagon, it’s time that you make the smart move. By doing this, you’re securing your chances of staying ahead in the race and making a great investment for your digital marketing in the long run.
- Is Mobile Search Killing Traditional SEO?
- Why Responsive Web Design is Good for SEO?
- Windows 9 lifts features from Ubuntu and Windows Phone
- How to Conquer Mobile SEO
- How to speed up your Android smartphone
- Improving The Mobile E-Commerce Experience
- Windows 9: More about virtual desktops and that pesky Charms bar
- ‘Post-PC’ world brings more mobile devices into the mix
- A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites
- Responsive Web Design: What It Is And Why You Need It