4 Things You Should Know About Mobile Responsive Web Design

4 Things you should know about Responsive Web Design

Everyone’s talking about responsive web design these days.

What’s so special about it?

A responsive website design adapts itself to the size of the device screen to give users a seamless browsing experience across multiple platforms.

Responsive Web Design

4 Things You Should Know About Responsive Web Design

If your website is not responsive, you’re taking a risk

While the concept is catching on like a wildfire, it’s more than just a passing trend. According to a recent http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ study, the average American adult’s use of cell phone has increased to 90% while 58% of them own a smartphone. Another survey has revealed that more people are using multiple devices (often more than 3) in a day.

This means, if your website is not responsive, you’re missing out on a large chunk of your potential clients who are quickly shifting their browsing preference from desktops to mobiles and smartphones.

But that’s not all, here’s a list of 4 things you need to know about responsive web design and what difference it can make to your online presence.

View a YouTube Video Here about the Benefits of Responsive Web Design


#1 Google loves responsive web design

A responsive web design makes it easier for your website to pleasehttps://developers.google.com/webmasters/smartphone-sites/details  Google.  Improving the search engine optimization for your website, a responsive web design helps you rank better on mobile searches.

Moreover, since it gives you the convenience of using just one URL as opposed to a separate mobile site, your website serves as a single point for your ad campaigns and analytics, so your website scores higher on mobile as well as desktop search rankings.

#2 Responsive web design isn’t only about mobile responsiveness

While mobile is definitely the way to go, a good responsive design should not take just mobile responsiveness into consideration. It’s a much broader concept. The best responsive sites can easily adapt themselves to the changing screen resolutions of different desktop displays as well as those of tablets and smartphones.

#3 Website navigation is an important factor

Navigation is a key element in responsive web design. Since navigation differs from desktop to mobile and other touch-screen devices, it’s important to consider the smallest screen sizes first while designing a responsive website. Why? Because unlike the dropdown menus that work for desktop sites, mobile and smartphone sites need to have simpler navigation that works with a single tap or touch.

#4 Responsive web design eliminates the need for separate maintenance

There are many perks to getting a responsive web design and easy maintenance is definitely one of them. This web design allows you to control your updates on site content and images for both, desktop and mobile websites from a single point.

This is also a great solution to the problem that arises when your desktop site varies from your mobile site to a great extent. Google identifies this as a dearth of relevant content on your website and brings a negative impact on your search engine rankings. A responsive web design helps you gain traction by letting your website maintain uniformity on all devices.

With more and more users steering towards multiple devices, responsive web design is no longer a choice but a necessity. So if your website is not yet on the responsive bandwagon, it’s time that you make the smart move.  By doing this, you’re securing your chances of staying ahead in the race and making a great investment for your digital marketing in the long run.


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The Power of InfoGraphics

Jeff Bullas of JeffBullas, social media guru and ninja- highly believes in the power of Infographics as he defines it as taking big data and converting it to visual short hand. In case you are still wondering what it is, it is safe to say that Infographics is a combination of text, images and design to illustrate complex data that tells a story. In a more precise manner, Infographics is a simple visual representation of big data, information and knowledge.

The emergence of infographics has been as a result of the overwhelming effects of big data- in a given day, about 1.5 billion pieces of contents are created, 140 million tweets and 2million videos. Trying to bookmark, pin, screenshot, evernote or comprehend this vast amount of data has become daunting.

This has prompted the birth of Infographics in a world where everyone is bombarded with a wide array of contents, with a limited time to digest the mountain of information. Infographics helps collate all these info and present them in a very concise and visually appealing manner. It is a very important element of digital marketing as a recent research conducted by Barbara M. Miller and Brooke Barnet, reveals that Infographics are very important in utilizing texts and graphics for communicating- hence, taking complete advantage of each mediums strength and reducing the weaknesses.

The growing trend of Infographics:

Infographics is understood to be a popular search word on the Google keyword planner and Jeff Bullas stated that prior to the start of 2010 to early 2012, infographic search volumes have increased by over an impressive 800% in just a mere 2years time-frame. He also added that statistics from the social network Digg unravel that since 2007, infographics on Digg have increased by 250 times.

Reasons to use Infographics

We are equipped with the working definition of infographics but knowing the strategic role it plays in digital marketing is imperative.

1) Brand awareness: Infographics are visually appealing and very easy to scan. A well designed infographics captures the mind of the readers and leaves a lasting visual impression on their mind. When a brand image is adequately expressed on the infographic, it will help readers more aware of the brand.

2) Virality or enhancing web traffic: They could easily be shared worldwide via the numerous social media platforms. This would help generate unprecedented global web traffic due to a single infographic.

3) SEO: Against the backdrop of the viral effects of infographic, links could be generated to your websites which helps creates more web visibility and indexing on search engine result page.

Susan Colwyn of smart insights shared some interesting facts on infographics and they are:

-Everyday the infographic production increases by 1%

-Over 15 million search results will be generated from the word ‘infographics’ on Google.

-On an average the traffic to a website increase by 12% after an infographic has been uploaded.

-Over 87% of businesses tend to read texts placed on an infographic

-Infographic could boost a business up to 82% through enhancing brand awareness.

Infographic is a very important category of content in digital marketing that could enhance a company’s brand awareness, search engine ranking and web traffic. What are you waiting for? You need to join the infographic content age and could do that with the help of a digital marketing firm.