Jeff Bullas of JeffBullas, social media guru and ninja- highly believes in the power of Infographics as he defines it as taking big data and converting it to visual short hand. In case you are still wondering what it is, it is safe to say that Infographics is a combination of text, images and design to illustrate complex data that tells a story. In a more precise manner, Infographics is a simple visual representation of big data, information and knowledge.
The emergence of infographics has been as a result of the overwhelming effects of big data- in a given day, about 1.5 billion pieces of contents are created, 140 million tweets and 2million videos. Trying to bookmark, pin, screenshot, evernote or comprehend this vast amount of data has become daunting.
This has prompted the birth of Infographics in a world where everyone is bombarded with a wide array of contents, with a limited time to digest the mountain of information. Infographics helps collate all these info and present them in a very concise and visually appealing manner. It is a very important element of digital marketing as a recent research conducted by Barbara M. Miller and Brooke Barnet, reveals that Infographics are very important in utilizing texts and graphics for communicating- hence, taking complete advantage of each mediums strength and reducing the weaknesses.
The growing trend of Infographics:
Infographics is understood to be a popular search word on the Google keyword planner and Jeff Bullas stated that prior to the start of 2010 to early 2012, infographic search volumes have increased by over an impressive 800% in just a mere 2years time-frame. He also added that statistics from the social network Digg unravel that since 2007, infographics on Digg have increased by 250 times.
Reasons to use Infographics
We are equipped with the working definition of infographics but knowing the strategic role it plays in digital marketing is imperative.
1) Brand awareness: Infographics are visually appealing and very easy to scan. A well designed infographics captures the mind of the readers and leaves a lasting visual impression on their mind. When a brand image is adequately expressed on the infographic, it will help readers more aware of the brand.
2) Virality or enhancing web traffic: They could easily be shared worldwide via the numerous social media platforms. This would help generate unprecedented global web traffic due to a single infographic.
3) SEO: Against the backdrop of the viral effects of infographic, links could be generated to your websites which helps creates more web visibility and indexing on search engine result page.
Susan Colwyn of smart insights shared some interesting facts on infographics and they are:
-Everyday the infographic production increases by 1%
-Over 15 million search results will be generated from the word ‘infographics’ on Google.
-On an average the traffic to a website increase by 12% after an infographic has been uploaded.
-Over 87% of businesses tend to read texts placed on an infographic
-Infographic could boost a business up to 82% through enhancing brand awareness.
Infographic is a very important category of content in digital marketing that could enhance a company’s brand awareness, search engine ranking and web traffic. What are you waiting for? You need to join the infographic content age and could do that with the help of a digital marketing firm.